Choosing the Right Sign (Creative) Company.

Here is as example of a competitors’ banner on the left and a banner we designed on the right: What’s the difference? The graphic design is the difference. The banner on the left for the After Hours Clinic is a simple straight forward design. But does it promote the Brand in a professional way. The banner on the right for the Cardiovascular Clinic that we designed clearly promotes the Brand in a professional way.

Keep in mind the average person sees between 6,000 – 10,000 ads per day (up from 2015 figures), so the work needs to make a statement.

A poorly designed banner no matter what the price is still a poorly designed banner that is ineffective in promoting your Brand.

There are a lot of choices when it comes to sign companies.

Whatever you do, choose a company whose work you admire. If their portfolio of work doesn’t wow you, move on – no matter what their price is. Look at both concept and design when evaluating their portfolio. Does their design and branding strategy align with your goals?

Large sign companies usually have more resources. But if you’re not a major brand or have a fleet of vehicles or have a massive budget, you may not get the superstars working on your account.

By working with a smaller sign company, you can team up with a senior-level talent for a fraction of the cost.

Small companies have less corporate hierarchy, and many specialize in particular segments of the sign industry. They’re known to go above and beyond to ensure client satisfaction.

The bottom line, the company’s work should be memorable. The ideas should make you think, “Wow, I wish I would’ve thought of that.”

As consumers are being served more ads per day than ever before, creativity has become even more important. Making the creative campaigns stand out from the rest.

Bottom Line

Without a doubt, a lot goes into choosing the right sign company. There’s no right or wrong way to pick the shop that’s right for you. It’s worth the effort to find the best company that fits your needs and that you trust.